The sales of smart projectors in the first half of 2021 will reach 1.723 million units, and the high-end market share of Dangbei X3 will reach 53%

author:mumu source: ZNDSreal-time info 2021-08-04 17:29 read(

  along with5G、AIoTAnd other technologies,The intelligence of large screen is also accelerating, On this basis,Portable、Large screen and other advantages of intelligent projection will become the choice of more users。According to the latest release of Lotu technology《China intelligent projection&Monthly tracking of laser TV online retail market》display,First half of this year,The annual cumulative sales of intelligent projection reached172.3Wan Tai,stay6·18Driven by activities,6In June, the intelligent projection market was active as a whole,Its sales reached38.4Wan Tai,Year on year growth36.4%;The sales amount is10.4RMB100mn,Year on year growth55.2%。



  In an active market environment,Mainstream brands in the intelligent projection market are still accelerating the promotion of high-end market,According to Lotu Technology(RUNTO)data display,In polar meters、Driven by mainstream brands such as dangbei,6In June, the market share of the medium and high-end price segment of intelligent projection was rising,among3000-3999Yuan price segment becomes the main sales price segment of intelligent projection,Proportion of sales21.9%,Increase over the previous month10.4Percentage points;5000Share growth in price segments above RMB4.9Percentage points。

  in the marketTOP3In the brand,When Bei's performance is particularly outstanding,Several flagship productsF3、X3Positioning high-end products and adhering to high-quality strategy,And polar metersRS PROSeries products carry the banner of top flow of brand domestic products。data display,As the projection brand with the first growth force in China,Dangbei6The month on month growth rate of product sales exceeded150%,The annual cumulative sales volume ranks among the top three;Sales amounted to0.9RMB100mn,Year on year growth130%,Month on month growth137.3%。



  With the transformation of intelligent projection market to high-end direction,The market share of high brightness products is further expanded。Lotu Technology(RUNTO)data display,6month2000The above lumen share increased significantly,among2000-3000Lumen share reached16.3%,Year on year growth13.1Percentage points,Mainly due to polar meters、When Beibei and other medium and high-end brands, the sales volume of products in this brightness section increased greatly。in addition,2021In the first half of 2004, dangbei took the lead in launching home appliancesDLPLaser projection products,his3200 ANSILumen's ultra-high brightness leads the industry,Become a popular model in the market。stay3000ANSIIn projection products above lumens,DangbeiX3As a key model, it occupies the largest market share,Its market share is as high as53.7%,Once again consolidated and confirmed dangbei's high-end position and playing method in the projection market。



  meanwhile,The market share of products with special functions is increasing。Specifically,Trapezoidal correction、Auto focus、support3D、Multi screen interaction、Side throw、Products with children's mode function are more popular in the market。Each brand focuses on the layout of product functions,Through differentiation、Systematically improve product competitiveness。Take dangbei as an example,On cutting-edge product configuration,Continuously optimize the software layer,Its products are innovatively added with personalized dangbeiUI,Bring benefits to users“light、fast、free”Smooth and silky、High degree of freedom large screen experience。For user pain points,Also join the remote control、AIIntelligent voice、Side magic key、Magic Screen、Intelligent algorithm recommendation、Automatic screen entry、Intelligent obstacle avoidance、Air separation control and other functions,More intelligently and flexibly solve the actual needs of users。

  With the increasing demand of users for large screens,Intelligent projection products will be more and more popular,This will bring certain opportunities to the market。meanwhile,In the context of consumption upgrading,Intelligent projection product technology will also accelerate the upgrade,Continuous influx of new products,It will bring more and more fierce market competition,We should gain a firm foothold in the high-end market,It is always inseparable from the innovation of product hardware configuration and software function,Therefore, this is another challenge for major brands。In the intelligent projection market with both opportunities and challenges,Innovation among brands may bring more new possibilities。

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