The scale of the domestic cloud game market in the next three years will be close to 100 billion yuan, and large screens are expected to become the main potential entrance

author:ZNDSreal-time info source: ZNDSreal-time info 2021-09-13 15:13 read(

  9month10day,China Electronic Video Industry Association、5GCloud game industry alliance support、Sponsored by electronic technology network“Large screen view·Wandering the future”2021China big screen cloud game Ecological Innovation Summit held in Beijing,Taier terminal laboratory, Institute of information and communications、Colorful interaction、JD.COM、Dangbei Technology、TCLThunderbird Technology、SKYWORTH TV、Konka TV、Music broadcasting technology、And leading brands in the cloud game industry chain such as Xishanju were invited to attend the meeting。



  As the first batch in China5GOne of the key exploration and research businesses of Technology,Free download of cloud games、Installation free、Do not eat configuration、Low delay、High picture quality、Cross terminal advantages,Make its development in full swing,For example, Huawei2017Cloud game solutions released in,Tencent in2019Announced the establishment of Tencent inSTART、Tencent first tour、Tencent play;Same year,Three operators、Jinshan cloud、Alibaba cloud、Internet companies represented by Shengqu network have gradually joined the construction of cloud games,And from communication technology、Cloud services、Game terminal、Development platform、Ecological full link layout,The cloud game industry is developing rapidly。

  Relevant data display,2020In, the scale of China's cloud game market was about68RMB100mn,The compound annual growth rate in the next three years is expected to exceed100%,reach2023In, the scale of cloud game market is expected to increase to nearly 100 billion yuan,achieve986.4RMB100mn,Year on year increase129.6%,Development has entered the fast lane。Rapid development of cloud games,It also brings related development opportunities for intelligent hardware equipment industry,It is mainly the large TV screen of the living room scene。comparisonPC、Mobile terminal,The large TV screen is undoubtedly the most suitable for cloud games“Home”,Large TV screen can bring greater visual presentation to game players,And immersive gaming,It will become the main entrance to the cloud game era。

  at present,In foreign mature game markets such as North America,Large screen host games account for up to48.8%;However, there are fewer games based on large screen console in China2%,It is mainly due to multiple factors such as TV performance and user habits,Large screen game market is not fully opened in。along with5GAccelerated landing of Technology,Cloud games are ushering in a golden period of development,The differentiated user experience provided by large screen games has been truly implemented,Including intelligent projection、Smart TV、Large screens including TV boxes will be a huge market for cloud games。



  according to《2020China smart big screen development forecast report in》display,2020year,The activation amount of domestic smart TV equipment is2.6100 million units,Permeability reaches59%,And the speed at which smart TV replaces traditional TV is about 50% per year4000Wan Tai。With the acceleration of the process of home large screen Internet,TV will become the main potential entrance of cloud games in the future。

  in addition,As a new large screen intelligent hardware in recent years,The projector has a large screen、Portable、Eye protection and cost advantages are favored by more and more young users。According to Lotu data,2021First half of,The sales volume of intelligent projection industry is231.2Wan Tai,Year on year growth43.3%,In the next five years, the annual sales volume of intelligent projection industry is expected to enter“Ten million level”space。As an important part of the large screen,Intelligent projector also has its large screen、No eye injury and other characteristics,For family interaction、Cloud Games bring a new experience。



  in other words,In smart TV/Box、Intelligent large screen field of intelligent projection,The potential user scale of large screen cloud games will be hundreds of millions。along with5GRapid popularization、Promotion of large screen penetration of smart TV,With the gradual maturity of software and hardware conditions,Multi heads have jointly promoted the rapid development of user scale in the domestic consumer cloud game market。

  In order to seize the blue ocean market of big screen cloud games,Including game manufacturers、Communication service provider、Hardware manufacturer、Internet giants have turned their attention to the big screen cloud Game track。tencent、Yingweida、Netease、Shunwang and other game manufacturers have incorporated the large screen into the cloud game plan as a puzzle;Launched by the three major telecom operators“Migu, swim”、“Wojia wandering”and“Tianyi cloud game”And other cloud game platforms have successively aimed at the TV market;Hisense、Konka、TCL、SKYWORTH、Dangbei and other mainstream TV big screen brands have also greatly accelerated the access and promotion of cloud games;With game manufacturers、Communication service provider、Internet giants and big screen hardware manufacturers have successively laid out big screen cloud game tracks,The industry is about to explode,The scale of domestic cloud game market is expected to increase to nearly 100 billion yuan in the next three years。

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