IDCrelease2021Q2Latest data of Chinese projectors：When Bei projection brand doubled

　　9month23day，IDCReleased《IDC 2021China projector market tracking report in the second quarter of》。Report display，2021Total shipments of Chinese projector market in the first half of227Wan Tai，Year on year growth32.4%。be relative to2020Same period of the year，COVID-19 has been effectively controlled in China.，Market demand rebounded significantly。However, due to the shortage of chips and materials, the supply is less than the demand，Market performance was lower than expected。



　　Market pattern：Year on year growth in home projector shipments26.3%to168Wan Tai，Year on year growth in commercial projection shipments53%to59.2Wan Tai

　　2021Domestic home projector shipments in the first half of168Wan Tai，Year on year growth26.3%。among，LEDBreakthrough in light source household projection shipments148Wan Tai，Year on year growth26%；Year on year growth of household laser product market18%，achieve10.9Wan Tai；The market sales of light bulb household machines are nearly8.7Wan Tai，Year on year growth57%。

　　2021Shipments of domestic commercial projectors in the first half of59.2Wan Tai，Substantial year-on-year growth53%。On the product side，The year-on-year growth of laser light source reached128%，LEDProduct growth75%；At the market end of the main industry，The political and religious market grew by more than43%，Business traffic market rebounded62%，Engineering machinery recovered most significantly，Year on year growth of more than80%。

　　Brand pattern：When the Beibei brand doubled，The first time to enter the top five in China's projector market

　　From the perspective of brand pattern，2021In the first half of the year, the top five brands in China's projector market were Jimi、Epson、nut、Benji、Dangbei，The market share of shipments is20%、9%、8%、3%、3%。Epson、BenQ is a traditional projector brand，Mainly for commercial market；And Jimi、nut、Dangbei is an Internet projection brand，The products are mainly oriented to the consumer market。It is worth noting that，As a dark horse in the projector market in recent two years，stayLEDThe shipment volume of light source household projection market is only sub polar meters、nut；In the household laser projection market, the shipment volume is in Hisense、Peak meter、Changhong、After Xiaomi，Share ranked fifth，And entered the top five of China's projector market for the first time，Brand growth almost doubled year-on-year，Become a potential market player in the future。

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