8In June, the sales volume of intelligent projection line rose sharply year-on-year44% Dangbei projection has more than doubled

author:ZNDSreal-time info source: ZNDSreal-time info 2021-09-29 13:08 read(

  8month,New brands pouring into the domestic intelligent projection Market,Jimi and other head brands have released new products one after another,Consumer demand has been continuously released,What are you going through7After the fall in January, it returned to the growth track。According to Lotu technology, the latest《Monthly tracking of China's intelligent projection retail market(China Smart Projector Retail Market Monthly Tracker)》Report display,2021year8China's intelligent projection market in June(Without laser TV)Online sales are29.2Wan Tai,Year on year growth44%,Month on month growth52%;The sales amount is6.5RMB100mn,Year on year growth67%,Month on month growth56%。



  So far,As many brands are on sale in the domestic intelligent projection industry135individual,Although there are many brands,However, the distance between leading brands and small and medium-sized brands is getting farther and farther,in especialDLPThe brand share of the first camp in the market continues to increase。8In June, the domestic intelligent projection industryDLPmarketCR3Brand is Jimi、nut、Dangbei,The total share of the three reached72.1%,The market structure is very stable。CR3Brand Zhongji rice、Nuts all started with traditional hardware,Dangbei is good at software and cuts into the projection market,With its unique large screen software R & D advantages、“Hard core”Product quality and diversified marketing methods,Dangbei projection business is developing very rapidly,The brand share was increased by the fourth quarter of the first quarter6The level rose to the second quarter4Bit again7、8Day of the month3position,Sales rose more than twice year-on-year,The ranking is stable in third place。



  at present,Dangbei projection is mainly positioned in the medium and high-end market,There are few categories compared with competitive products,Take the high-quality strategy。In the high-end market,DangbeiX3And polar metersRS PROSeries together to carry the banner of top flow of brand domestic products,stay3000ANSILumen highlight first,Market share exceeds53%;stay2021year618In the activity of making a good start,Dangbei core product dangbei projectionX3andD3XIn case of serious shortage,Still achieved the top two results in the whole network,It is close to the number one in the industry;stay8month25Jingdong digital super category day,DangbeiX3Laser projection only3Sold out in minutes and gained more than 50% of the single product sales of the projector categoryTOP1。

  With the rapid development of the industry,Intelligent projection has been significantly upgraded in display technology,Access Internet content through built-in smart TV system,And the mainstream products in the intelligent projection market have also begun to be deeply appliedIoTIntelligent technology,The use experience of smart projection is almost the same as that of smart TV。Compared with TV,Small size of intelligent projection,Easy portability,Multiple scenes can be(a living room、bedroom、Study)use,This makes it the first choice for young home users as an alternative to TV。According to JD platform data,Before sales10In your projector unit,With monthly sales of tens of thousands of units6paragraph,This shows that consumers are more and more inclined to use projection products in family scenes。

  at present,Intelligent projection consumer groups are also mainly concentrated in20-35Young users around,Household consumers' awareness of intelligent projection still needs to be improved,In the home entertainment terminal market,The proportion of intelligent projection is relatively low,Mainly because the current buyers of intelligent projection are mainly first-line and second-line young people,The audience market is small,The attention of products and brands is not high,Third and fourth tier cities have not been fully developed。With the continuous improvement of household consumers' awareness of intelligent projection,Buyers will no longer be limited to young consumers,The intelligent projection market will move to three directions、Sinking of fourth tier cities,The market competition will be further reflected in the comprehensive strength competition with brand as the core,Facing such industry development opportunities,Jimi, the leading brand in the industry、When Bei's future growth space is still huge。

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