Ali's barley announced the launch of music content brand“Shrimp Music Entertainment”

　　Recently，Ali's performance ticket purchase platform announced，Launch music content brand“Shrimp Music Entertainment”。It also makes shrimp music return to the public view again，This is also another attempt of Ali at the music track。

　　it is reported，The launch of shrimp music brand is not to restart shrimp musicAPP。According to information disclosed by barley，“Shrimp Music Entertainment”This business will focus on content、Scene and musicians unfold，And will bring a concert、Music Festival、LivehouseMusic performance activities including tour。

　　General manager of Ali music product center、Yin Liang, a former operator of shrimp music，He will also continue to be the manager of shrimp music and entertainment。



　　According to Yin Liang，“At present, the consumption habits of Chinese consumers are changing from purchasing consumer goods to experience，Users are no longer obsessed with how many shows they have watched，It's more about what kind of unforgettable experience you've experienced。Shrimp music entertainment will‘See different’The spirit of the brand，Full scene、Multi track organization content innovation、research and developmentIP，Building a new consumption complex，Leading the innovation and development of live music”。

　　2013year1month10day，Shrimp music was acquired by Alibaba Group。this year2month，Because of the adjustment of business development，Shrimp music officially stopped service。

　　At that time, shrimp music said in a statement，Shrimp music team shut down shrimp music player business at the same time，Shift business focus to more music business scene services，Relying on the brand-new“Sound snail”Continuous innovation of business cooperation platform。

　　this year7month，Alibaba has applied for multiple applications through its Alibaba Singapore Holdings Co., Ltd“Shrimp Music Entertainment”trademark。

Page links：   https://tech.znds.com/article/56400.html