The rise in the price of color TV terminals has led color TV manufacturers to turn to large-size TVs with higher profits，75inch、even to the extent that85The super large screen of more than inch has become a new force in the layout of color TV manufacturers。According to ovicloud data，9In the retail structure on the size of Yuecai wire，75The proportion of inch and above products reached18%，An increase over the same period last year6.8Percentage points，The biggest increase；Online sales TOP20 Of the models，Multiple75inch、80+Inch products enter the hot selling list，It shows that consumers are more and more favored for super large screen products，This shows that the color TV consumer market began to evolve towards a large screen，And with the impact of the shortage of upstream TV chips intensified，It is difficult for the average price of color TV market to fall back to the previous low price。
Affected by rising prices，8In June, the sales of color TV sets in China fell year-on-year30%；The difference is，The sales volume of intelligent projection, the main substitute of color TV, has increased greatly，8Monthly sales increased year-on-year44%，Mainly because more and more consumers，Especially young consumers，Began to choose to have a super grand viewing experience、Compact and portable、Intelligent projection with healthy eye care and obvious cost advantage。In the market，80Traditional TVs of inches and above are basically priced at8000More than yuan，And one can project100Intelligent projector with inch picture，The average market price is3000About yuan，The price advantage of intelligent projection is very obvious。in addition，stay5GandIoTDriven by technology，The design of intelligent projection is becoming more and more intelligent，Simple connection，With Bluetooth remote control、Voice control is becoming the standard configuration of intelligent projection，The intelligent projection on the market is about 1000 yuan in brightness、The resolution and other display aspects can also meet the viewing needs of users。
at present，The number of brands on sale in the intelligent projection market exceeds180individual，The first camp of the brand is Jimi、Dangbei、Xiaomi represents Internet manufacturers，Market share70%；The second camp is Epson、Benji、Traditional projection manufacturers represented by youpai，Accounting for about10%。Affected by the rapid growth of the market、Attraction with broad development prospects，In addition to traditional projector manufacturers and Jimi、Outside the market head enterprises such as dangbei，Baidu、Ali、tencent、JD.COM、Lenovo and other Internet giants，Hisense、SKYWORTH、Changhong and other home appliance manufacturers have also launched projection products。since this year on，IFLYTEK、Smart voice manufacturers such as spichi have invested、cooperation、Self built products enter the projection market，The successive entry of these large factories has also continuously improved consumers' cognitive experience and potential purchasing power of projection equipment，It is conducive to continuously expand the projection market。
With the upgrading of consumption，Users' demand for large screen consumption has increased，The large-scale consumption of color TV market will continue；Coupled with the promotion of a new round of high-end transformation set off by color TV manufacturers，It is difficult for the average price of color TV market to fall back to the previous low price，This brings great benefits to the intelligent projection industry，The era of large screen projection is coming。IDCestimate，to2025In, the five-year compound growth rate of China's household projector market will still exceed15%，The shipment of household projectors will exceed ten million units。
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