From the start-up trend，This month8Monthly decline，The daily living rate is54%，Down month on month7%，The average daily household duration also decreased to301minute。
9Monthly direct on-demand scene minute ratings trend，The peak of on-demand scene fell at noon6.65Percentage points，The evening peak fell2.69Percentage points。
Live channel ranking，The monthly activities of all channels are in a downward trend as a whole， amongCCTV-6film、 CCTV-3variety、 CCTV-9All records have risen2Ranking。
9The overall monthly activity of the comprehensive ranking list of on-demand media showed a downward trend，Among them, the decline rate of cloud audio-visual small TV is the slowest。In the on-demand media ranking, the overall month on month ratio showed a downward trend。Non video classappMonth on month overall decline ，Reduced user interaction。
in addition，《Huakaishan Township》Attracted the attention of the audience，Daily living scale reached824Wan Hu，Ranked first。In the variety show list，《2021CCTV Mid Autumn Festival Party》Rihuoda2947Wan Hu，Ranked first。In the ranking list of live broadcast sub platform TV dramas，CCTV1of《Huakaishan Township》Daily living scale824Wan Hu，Ranked first。In the sub platform live variety show list，《2021CCTV Mid Autumn Festival Party》stayCCTV1The daily broadcast scale has reached2207Wan Hu，Ranked first。
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