2021year9Smart TV big data report:Smart TV has a daily life rate of54%

author:Correct data source: Correct data 2021-10-25 14:14 read(

  recently,Check data release《2021year9Smart TV big data report》。Based on home smart screen,2021year9month,The daily life rate of smart TV is54%,Month on month decline7%,Daily average active terminal14811Wan Tai,Non videoAppScene daily activity rate decreases20%,The daily live rate of live broadcast scene decreased8%,The daily live rate of on-demand scenes decreased12%。

  From the start-up trend,This month8Monthly decline,The daily living rate is54%,Down month on month7%,The average daily household duration also decreased to301minute。

  9Monthly direct on-demand scene minute ratings trend,The peak of on-demand scene fell at noon6.65Percentage points,The evening peak fell2.69Percentage points。

  Live channel ranking,The monthly activities of all channels are in a downward trend as a whole, amongCCTV-6film、 CCTV-3variety、 CCTV-9All records have risen2Ranking。

  9The overall monthly activity of the comprehensive ranking list of on-demand media showed a downward trend,Among them, the decline rate of cloud audio-visual small TV is the slowest。In the on-demand media ranking, the overall month on month ratio showed a downward trend。Non video classappMonth on month overall decline ,Reduced user interaction。

  in addition,《Huakaishan Township》Attracted the attention of the audience,Daily living scale reached824Wan Hu,Ranked first。In the variety show list,《2021CCTV Mid Autumn Festival Party》Rihuoda2947Wan Hu,Ranked first。In the ranking list of live broadcast sub platform TV dramas,CCTV1of《Huakaishan Township》Daily living scale824Wan Hu,Ranked first。In the sub platform live variety show list,《2021CCTV Mid Autumn Festival Party》stayCCTV1The daily broadcast scale has reached2207Wan Hu,Ranked first。





















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