data display，end2021end of the year，Paramount's streaming servicesParamount+The number of users has reached3280ten thousand，In the fourth quarter of last year，Paramount+Increase over70010000 users，approachNetflixNumber of new users in the same period。Compared with other major competitors，Paramount+The scale and volume of users are still small，But in the past year，Paramount+Quickened the pace，It has become one of the fastest growing streaming media services in the U.S. market。In the last quarter，Paramount+The number of new users exceededHBO Max，At the same time, when there are few online areas of the service，Almost withNetflixas many。
Paramount+The growth of is crucial for paramount，Because the company is a company based on cable TV network，In the past decade，Users of American cable TV network began to abandon traditional pay TV and turn to streaming media platform。Relevant data display，2014Year to2020Year period，The US cable pay TV industry has lost more than180010000 users，2020year，exceed700Million American families have abandoned cable pay TV services。And at the same time，The number of paid users of streaming media in the United States has increased year by year，2021In, the number of streaming media subscribers in the United States reached3.4Hundred million，More than the total population of the United States。In the environment of TV streaming media，Many traditional pay TV operators, including paramount, have set up streaming media services，And accelerate their own streaming media transformation to carry out self-help。
With the rapid development of streaming media market，A large number of in the United States“Thread cutting family”Turn to streaming media services；In this big market background，Streaming media equipment manufacturerRokuThe growth rate of is very significant。from2017From the first quarter of2021Third quarter of，RokuActive users from1420Wan Jixiang5640ten thousand，More than quadrupled，The average usage time of users has increased by more than five times，ARPUMore than tripled，Annual revenue from2017Year5.13 US $billion to2020Year end17.8USD100mn，The compound annual growth rate is as high as51.4%。
At home，China's TV users are also accelerating the transition from traditional cable TV to Internet TV。2020In, the actual number of cable TV users in China was only2.07100 million households，Year on year decrease4%，It has declined for five consecutive years；Internet TV（OTT TV）Number of users reached9.55Hundred million，Year on year growth16.3%。And benefiting from the trend of TV streaming media, the growth continues to be highRokuequally，domesticOTT TVLarge screen Internet platform enterprises led by dangbei have also emerged in the market。Dangbei's business andRokusimilar，But ecologicallyRokuMore perfect，Realized in TV software、TV hardware、Complete connection in the field of television system，Covering the whole ecology of Internet TV industry。Dangbei in addition to providing dangbei Market、Dangbei film and television、Gourd video、When beiku dog music、Dangbei Education、Dangbei fitness and other high-quality application services，Also with“Aiteng youmang”、BThe station establishes content cooperation with mainstream video platforms such as watermelon video，And include intelligent projection、OTTThe large screen terminal equipment industry including box occupies the top three positions in the market。besides，SONY、LGAnd other world-famous TV manufacturers have also adopted dangbei in China's smart TV marketOSoperating system。So far，The total business coverage of dangbei has exceeded2100 million home users。
With the development of network audio-visual technology，Global cable TV subscribers will accelerate their migration to streaming media，Streaming media will become the most important platform for people to watch content，withRoku、Dangbei and other streaming media terminal manufacturers will also continue to benefit from the process of streaming media globalization。at present，The globalization of streaming media is still in progress，Some countries/ Area（Except Europe and America、Asia Pacific and other regions）The migration of cable TV users is not fast。it is reported，Paramount has the second largest inventory of festival content among all large media companies，And alreadyParamount+ A large number of new international contents have been formulated，Including the production of prequel series《1883》Derivative works, etc，estimateParamount+Subscribers will also grow significantly。at present，Paramount has raised its performance guidelines，reach2024At the end of the year, paying users will exceed1Hundred million，And from2024Year start，Paramount+It will become the exclusive streaming media platform for Paramount Pictures' new films。
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