SwitchOTTStreaming media service!2021Q2Decrease in pay TV subscribers in the United States123ten thousand

author:ZNDSreal-time info source: ZNDSreal-time info 2021-10-08 14:53 read(

  in recent years,More and more American home users are abandoning traditional linear and pay TV,SwitchOTTStreaming media service。according toLeichtman Research GroupInvestigation,The largest pay TV provider in the United States(About% of the market95%)stay2021In the second quarter of 2011, it lost about12310000 household subscribers,relatively2020In the second quarter of150.5Million users narrowed。



  Relevant data display,stay2014Year to2020Years,The us pay TV industry has lost more than180010000 users;only2020year,More than700Million American families have abandoned pay TV services。Contrary to the massive loss of pay TV users,U.S.AOTTThe number of subscribers to streaming media services has grown rapidly in the past six years,end2021First quarter of,U.S.AOTTStreaming media subscribers have reached3.4Hundred million,More than the total population of the United States。In terms of TV viewing,The market share of streaming TV in the United States increased by one percentage point,achieve28%,Second only to cable TV38%Market share of。

  With the transformation of American TV viewing from traditional pay TV to streaming media platform,More users abandon traditional linear and pay TV,Switch to streaming media platform,Traditional pay TV operators are also accelerating their streaming media transformation,Streaming media platforms have been launched one after another,Like DisneyDisney+、AT&TofHBO Max、Comcast/NBCUofPeacock、ViacomCBSofParamount+etc.。

  The rapid development of American streaming media platform,It also drives the demand for streaming media terminals。U.S. users prefer to use networked TV devices because of their habit of using large screens、Large screen devices for smart TVs and game consoles to watch streaming media content;According to streaming media intelligence cloudConvivaPublished《2021First quarter streaming Report》display,2021First quarter of,American big screenOTTStreaming media services occupy the majority of users81%Share of viewing hours,among,Streaming media terminal giantRokuDevice accounts for% of all connected TV viewing time44%,And Amazon'sFireSet top box to20%Second;Under the transformation trend of American TV users from traditional pay TV to streaming media,The biggest benefit isRokuStreaming media terminal manufacturers represented by。according toRokuEarnings show,from2017Year to2021Second quarter of,RokuActive users from1420Wan Jixiang5510ten thousand,Nearly quadrupled;Annual revenue from2017Year5.13 US $billion to2020Year end17.8USD100mn,The compound annual growth rate is as high as51.4%。

  at home,China's TV users are also accelerating the transition from traditional cable TV to Internet TV。According to the《2020Statistical bulletin of national radio and television industry in》display,2020In, the actual number of cable TV users in China was only2.07100 million households,Year on year decrease4%,It has declined for five consecutive years;Internet TV(OTT TV)Number of users reached9.55Hundred million,Year on year growth16.3%;And benefiting from the trend of TV streaming media, the growth continues to be highRokuequally,domesticOTT TVLarge screen Internet platform enterprises led by dangbei have also emerged in the market,Dangbei's business andRokusimilar,And ecologicallyRokuMore perfect,Is a set of software、Large screen Internet platform enterprise with full ecosystem of hardware and operating system;Dangbei in addition to providing dangbei Market、Dangbei film and television、Gourd video、When beiku dog music、Dangbei Education、Dangbei fitness and other high-quality application services,Also with iqiyi、Tencent video、Youku、MangoTV、Bstation、Watermelon video has established content in-depth cooperation,And it is also very strong in the field of large screen terminals,Its dangbei projection is the top two brands in the home projector market,When Bei box is in the TV box market, it shares the world with Xiaomi;besides,SONY、LGAnd other world-famous TV manufacturers have also adopted dangbei in China's smart TV marketOSoperating system。

  With the development of network audio-visual technology,The transformation of TV viewing from traditional linear and pay TV to streaming media TV will be accelerated,Streaming media platform will become the biggest entrance for people to watch content;Large TV screen due to its large size、Immersive content viewing experience with Ultra HD image quality,Enable streaming media users”Return to the big screen“Has become a trend,Large screens dominate viewing。in addition,Due to the iterative upgrading of TV production market,Manufacturers prefer to sell more profitable streaming TV with internet access,This has also prompted TV viewers to quickly shift from traditional linear and pay TV to streaming TV。As TV viewers turn to streaming media, the trend accelerates,withRoku、Streaming media terminal manufacturers represented by Bei will continue to benefit from this wave of changes in the way users watch TV,There is still much room for growth in the future。

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