Home projectors become the new favorite of home appliance consumption, with an average annual compound growth rate of 52.1%

author:ZNDSreal-time info source: ZNDSreal-time info 2021-10-09 14:58 read(

  During the National Day,People's daily“A visit to the festival market of Ode to the motherland”The series of topics involve the findings of household appliance consumer market research,Oversized projection TV“Move the cinema into your home”Viewing experience,It has become a new favorite in the home appliance market。In the home appliance market,80Traditional TVs of inches and above are basically priced at8000More than yuan,And one can project100Inch picture home projector,The average market price is3000About yuan,The price advantage of household projection is very obvious。



  The average annual compound growth of household projection market reached52.1%

  at present,The consumption concept of young consumers in China is changing,More and more users tend to have both large screens,Portable and cost-effective home projection is used as a supplement or even substitute for TV。Different from the continuous decline of sales in the domestic color TV market in recent years,The demand of household projection market is growing rapidly,The market continues to be hot。according toIDCdata display,China's household projection market has grown rapidly in recent five years,2016-2020The average annual compound growth rate is as high as52.1%。2021First half of,China's household projection market accounts for 20% of the projector market74%,Shipment reached168Wan Tai,Year on year growth26.3%。among,LEDBreakthrough in light source household projection shipments148Wan Tai,Year on year growth26%;Year on year growth of household laser product market18%,achieve10.9Wan Tai;The market sales of light bulb household machines are nearly8.7Wan Tai,Year on year growth57%。

  The top five brands of shipments are all domestic projection enterprises

  according toIDCdata display,2021First half of,The top five domestic projection enterprises in China's household projection market are all domestic projection enterprises,The order of shipment is Jimi、nut、millet、Dangbei and Hisense。amongLEDThe top five shipments of light source household projection market are polar meters in turn、nut、Dangbei,Xiaomi and Changhong;The top five domestic laser projection market shipments are Hisense、Peak meter、Changhong、millet、Dangbei。It is worth noting that,As a dark horse in the projector market in recent two years,stayLEDThe light source household projection market ranks third in terms of shipments;It ranks fifth in the domestic laser projection market,And entered the top four in the household projection market for the first time,Brand growth almost doubled year-on-year,Become a potential market player in the future。

  IDCExpected to2025The five-year compound growth rate of household projector market will exceed16%

  In order to boost the growth of the consumer market,Polar meter、Dangbei and other household projection head brands launched many innovative product portfolios in the first half of the year,It provides consumers with richer product choices。RudangbeiX3Bright long focal laser1080Pcombination,Nut wisdom wallO1ofLEDUltra short focus combination of light source,Peak meterR1Ultrashort focus laser1080Pcombination、Jimi JimiRS PROseries4Kresolving power。The innovative product portfolio greatly improves the product experience,It improves consumers' cognitive experience and potential purchasing power of projection equipment,In particular, young consumers who are sensitive to emerging products have the highest recognition of products。

  According to relevant research data,at present,Consumer groups in the household projection market are mainly concentrated in20-35Young users around,Share of consumer market80%above。From a subregional Perspective,The main buyers of household projection products are mainly in the first and second tier cities,The consumer market in the third and fourth tier cities has not been fully developed,With the rapid sinking of the household projection market to the third and fourth tier cities,It will bring a great opportunity for the sustained and rapid growth of household projection industry in the future。In the long run,IDCStill optimistic about the home projection Market,Expected to2025In, the five-year compound growth rate of China's projector market will exceed16%。

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