Reading guide ：2022Data display on large screen during Spring Festival holiday in，OTTDaily living terminal1.15100 million units，first-tier citiesOTTThe startup rate of the terminal is higher than that before the festival1.7Percentage points。 abstract 2022Spring Festival，Coincides with the second24The Winter Olympic Games were held in Beijing。According to AO

Reading guide： 2021The main reason for the sluggish performance of China's color TV industry in“High saturation”，High saturation has the influence of existing fundamentals，There are also fundamental stimuli。 2021For China's color TV industry in，It was undoubtedly a difficult year，Market retail gauge

recently，Lotto technology announced2021Total data of domestic color TV sales in：2021In, the brand shipment in China's TV market was3898Wan Tai，Year on year decrease12.2%。This is the first time in nearly a decade that the scale of the domestic color TV market has fallen below4000Wan taidaguan，It can be said that last year's

Consumers are more and more willing to enjoy the visual pleasure brought by the large screen。In recent years“Consumption upgrading”It has always been talked about，Television has also ushered in changes in image quality and display technology。From the overall situation of the TV industry this year，Major TV stations at home and abroad

2021Year double12The promotion carnival is slightly dull，Mainly affected by the economy、policy、Market impact in three aspects：1）Post epidemic Era，The socio-economic environment is not completely free from the negative impact of the epidemic，People's awareness of saving is strengthened，The average monthly savings of the younger generation2020year20%increase

since2019Since，CSMLaunch TV large screen cross platform viewing data for the market，For multiple devices、Provide standardized data reference for TV large screen viewing evaluation under multi platform mixed viewing scenario。stay2021Third quarter of，What happened to the viewing and use of the large screen

Reading guide： Color TV as dual11TurnoverTOPcategory，double11The evolution of is also the evolution of color TV。 double11from2009Year start，It has passed so far13Years，This bachelor's day talk, which rose in major colleges and universities at that time, became an annual event in Ali's application

Orville rivo released《GlobalTVMonthly data report of brand shipment》，yes2021Global in the third quarter ofTVBrand shipment is summarized。 data display，GlobalTVThe market is overseas“House economy”Pull down，Experienced four consecutive quarters of shipment growth，2